Our Team

We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.

A woman with black hair, wearing a white patterned blouse and red checkered pants, stands in a kitchen looking at her phone. A black dog sits on a rug in front of her. The kitchen has white cabinets, a stove, and hanging herbs and utensils. A wall clock shows 8:55.

Alyson Morgan

Founded by Alyson Morgan, writer, herbalist, and creative, Hawthorn is shaped by the heart of her living: from her California roots, to her Driftless Wisconsin home, and the branches of her experience & family tree reach toward France, where the quiet elegance of European design continues to inspire her. Her devotion to the Earth, to seasonal, cyclical living, to herbal practice, ritual, and the shifting light of each season guides the way the shop is curated and cared for. Hawthorn is the place where she gathers these threads, her landscapes, her craft, her way of seeing, and gently weaves them together.

Founder
A man sitting on a padded bench, dressed in a gray sweater and beige pants, looking to the side with a calm expression.

Hannah Hastings

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Collection Curator
A woman with curly hair sitting on a bench with sunlight casting shadows on a wall behind her. 
Photographer

Maggie Lemmen

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

A young man sitting on a cushioned bench against a plain beige wall, dressed in a gray polo shirt and cream-colored pants, with a serious expression and soft lighting casting shadows. 
Ritual & Community Coordinator

Anna Freundl

Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

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